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Lego Girls Line... Offensive?! by Greg2012-01-23 22:33:40

Winter Haven, Florida

Master Builder
1451 Posts
What do you think?

A new Lego line for girls is offensive, critics say
By Shari Roan, Los Angeles Times / For the Booster Shots blog
January 23, 2012, 12:13 p.m.

Lego toys have always seemed pleasantly gender-neutral. Perhaps that's why the new Lego Friends line for girls has triggered a fair bit of protest from some health and equal-rights organizations.

The new line, whose characters sport slim figures and stylish clothes, will contribute to gender stereotyping that promotes body dissatisfaction in girls, said Carolyn Costin, an eating disorders specialist and founder of the Monte Nido Treatment Center in Malibu.
Online petitions have been started to protest the line, which includes a Butterfly Beauty Shop and a Your Fashion Designer Workshop. The International Assn. of Eating Disorder Professionals said the toys were "devoid of imagination and promote overt forms of sexism."

The toys send girls a message "that being pretty is more important than who you are or what you can do," Costin said in a statement.

Denmark-based Lego Group, however, said the Friends line was a response to consumer demand.

"We heard very clear requests from moms and girls for more details and interior building, a brighter color palette, a more realistic figure, role play opportunities and a story line that they would find interesting," Mads Nipper, executive vice president of the privately held firm, said in a statement. "We want to correct any misinterpretation that Lego Friends is our only offering for girls. This is by no means the case. We know that many girls love to build and play with the wide variety of Lego products already available."

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re: Lego Girls Line... Offensive?! by Ed2012-01-24 12:50:09

Merritt Island

Lego Star V
956 Posts
Only offensive if you think boys and girls are exactly the same and thus must only play with the exact same toys. As to being an overweight child feeling bad looking at a "slimmer" toy - don't worry about the toy but worry about getting that overweight child to lose weight.

Just part of today where there is always some group not happy about something and are always offended. If you don't want your child to have the toy - don't buy it.
re: Lego Girls Line... Offensive?! by Chitown2012-01-24 20:27:22

Sarasota, Fl.

153 Posts
I actually agree with Ed 100%. I think the sky is falling.
re: Lego Girls Line... Offensive?! by FormerEboatDriver2013-08-18 19:24:06

Carmel Valley,Ca

6 Posts
not so sure i agree with you on this one Ed. Sexually suggestive "toys" shouldnt be produced-period. Im thinking of the Bratz line of dolls that look like little hooker girls for real! I was amazed at X-Mas time seeing the moms standing at the checkout line with these dolls for their daughters. We are already throwing our kids into a sexual realm waaaay too early for proper childhood development to transpire. So your attitude "if you dont like them just dont buy them" is in my opinion, an inapprioprate response. Lets start demanding wholesome values from our toy manufactures! Theres plenty of ways to stop this from happening- toleration is NOT one of them!!!
re: Lego Girls Line... Offensive?! by Ed2013-12-30 15:01:38

Merritt Island

Lego Star V
956 Posts
If folks didn't buy inapproriate things then they wouldn't be manufactured or sold. The problem is with the "folks" and if you can figure out a way to get wholesome values back into the "folks" that would solve the problem. Good luck with that - seems "folks" just keep getting worse and all we hear is to be tolerant of everything.

My original comment was just about the Lego dolls and the fat vs. thin "issue". In this case letting folks decide not to buy thin dolls will not be throwing our children into a sexual realm. That will indeed happen in a thousand other ways in our "progessive" society.
re: Lego Girls Line... Offensive?! by revalismith@gmail.com2014-03-21 18:44:21
Fredericton, New Brunswick, Canada

7 Posts
I don't think there should be boys toys and girls toys. Why can't toys just be toys and why can't kids play with whatever they want? By putting "girls" in the name of the toy, they are implying that boys shouldn't play with pink and purple toys and that's just silly.

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